You have the opportunity to engage and enchant your audience.
Compelling content keeps your people in tune with you, plus it presents you as an expert in your field — and you are an expert in your field, aren’t you?
And yes, yes, and yes:
- it will increase your profile
- it will generate more leads, and web traffic…but honestly?
It’s your chance to tell your story, plus share your values and who you are as a person.
It’s not a sales gimmick either. It’s genuine.
I guess that’s what I love about writing the most. I’ve seen the difference it’s made to small business owners. It gave them the opportunity to influence and inspire.
So many questions flow your way.
Are you answering your client’s questions? Every comment (or question via social media) gives you insight to what your tribe wants, or is struggling with, or desires. Blogging gives you the chance to really get to know your audience.
Ultimately, your blog will become your ‘brand’–demonstrating to your readers why they should work with you, and it’s because of who you are.
Hire me as a Writer, or ask for a consultation.
The most important thing I’ve learned during my journey is that there is nothing really new in the marketing world– it’s all been borrowed or re-created. And the most freeing thing about understanding that is, is simply that it dissolves competition.
You don’t have to compete, you need only create.
Isn’t that a lovely ‘aha’ moment? It was for me and it will be for you, too.